NAVYA ADIPUDI
Kith Corner
Modern Montessori daycare website designed for trust, clarity, and conversion.
The Kith Corner website supports the launch of a new Montessori-inspired daycare in Cambridge Crossing. Designed for clarity, warmth, and trust, the site helps parents easily explore programs, view teacher bios, and schedule tours. Since launch, the center has successfully used the site to manage careers, classroom/daycare updates, and parent engagement internally as well as track engagement for future growth.
Role
Sole UX/UI Designer
Research participation, interaction design, prototyping, design system, and QA with devs. Collaborated with a Design Lead and a Senior Visual Designer on early visuals.
Team
Design Lead
UX/UI Designer (Me)
Senior Graphic Designer
Development Team (I managed QA and handoff).
Timeline
March 2025 – August 2025
The Challenge:
Parents seeking childcare in Cambridge face a saturated market of options that often feel either overly corporate or overly casual. The client required a digital presence that conveyed both professionalism and warmth—one that reflected the brand’s Montessori-inspired and educational philosophy while appealing to discerning, culturally aware parents.
Understanding the Audience
Kith Corner’s primary users are working parents in demanding careers who value enrichment, diversity, and emotional connection. They’re highly educated, research-driven, and selective about childcare environments.
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Four core personas (biotech executive, remote creative parents, postdoc researcher, community connector) shaped flows and content.
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Shared needs:
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balanced structure and warmth
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transparent curriculum
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real people
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frictionless next steps.
Pain Points:
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Hard to find centers that balance structure with nurturing care
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Lack of diversity and cultural inclusivity in traditional programs
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Impersonal, overly clinical digital experiences
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Unclear communication about philosophy, staff, and curriculum
Competitive Analysis:
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Rock & Roll Daycare – Consistent branding and strong Montessori positioning, but overly corporate tone.
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Cambridge Preschool of the Arts – Creative and arts-forward but lacks balance between play and structure.
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The Gardner School – Polished and premium, but cold and institutional.
Opportunity: Design a premium yet human website—refined, nurturing, and emotionally resonant—where both form and function reflect the center’s caregiving values.
The Problem
Parents need a trustworthy, enriching childcare option that feels personal, inclusive, and reliable.
The design needed to:
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Build trust through warmth and clarity
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Be easy to scan and have highly intuitive navigation
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Showcase Montessori-inspiration
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Encourage engagement with clear CTAs
The Solution
A modern, intuitive site that embodies the Caregiver archetype—safe, warm, and dependable. Every design choice, from imagery to interaction, aimed to reassure parents that their children would be seen, supported, and inspired, and all in all feel satisfied in their choice of Kith Corner as their child's second home.
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The experience invites exploration through clear navigation, soft visuals, and engaging micro-interactions that communicate care and professionalism.
Design Ideation:
Early concepts explored how Montessori’s principles of independence and structure could translate visually. I refined initial wireframes to strengthen information hierarchy, content spacing, and task completion efficiency.
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Each decision was informed by persona-driven behavior patterns:
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Working parents with limited time needed clear CTAs and mobile-first paths.
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Culturally aware families sought authenticity, reflected through inclusive imagery and tone.
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Analytical users valued transparency—achieved through open curriculum explanations and visible credentials.
HiFi Prototype:
I finalized all screens in Figma, ensuring visual consistency, scalable components, and WCAG-compliant color contrast. The prototype validated both scan paths (for quick decision-making) and microinteractions (to guide focus).
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​A highlight of this phase was the dynamic contact form: parents could select their reason for inquiry, surfacing only relevant fields and reducing form abandonment. This small UX detail also gave the daycare valuable insight into user intent.
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Typography hierarchy, iconography, and CTA placement were tested to optimize conversion while maintaining visual calm. Each component was designed to work across viewports without sacrificing legibility or rhythm.
QA Process & Revision:
I oversaw QA alongside the development team, running iterative checks on responsiveness, load order, and motion timing. Adjustments focused on micro-spacings, maintaining pixel parity across devices, and consistently making sure the design was optimized for the users to have the best, most natural experience navigating the site (thinking about small things like max image height on certain devices to minimize over-scrolling).
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Animations were refined to reinforce user flow clarity—hover states, reveal transitions, and button feedback were kept short and purposeful, supporting comprehension rather than decoration.
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Revisions were minimal, limited to minor visual polish and interaction smoothing identified through internal testing.
The Results:
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Successful launch with no critical design regressions during development.
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Client walkthroughs validated clarity of navigation and tone alignment; minimal post-launch adjustments indicated strong UX fidelity in dev build.
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High internal adoption: the daycare team independently manages new career bios, staff bios, events, and meal calendar updates through the CMS.
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Data tracking: The client (daycare) can easily track engagement and inquiry data from form submission flow to learn how to better reach prospective parents and keep current parents happy.
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Optimized interaction patterns led to a seamless parent flow from homepage to tour inquiry in under three clicks.
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The website now functions as both a trust-building first impression and an operational tool, bridging parent experience with staff efficiency.
Reflection
Kith Corner demonstrated the strength of a measured, empathetic UX approach—designing for emotional reassurance and functional precision equally.
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This project reinforced how thoughtful microinteractions, hierarchy, and brand alignment can create a quietly persuasive digital experience that builds credibility from the first click. A future iteration would focus on user analytics to further refine conversion flows and deepen engagement tracking.